Make Better Decisions With AI Simulations
Make Better Decisions With AI Simulations
Simulate Reality.
Before It Even Happens.
Simulate Reality.
Before It Even Happens.
Simulate Reality.
Before It Even Happens.
Heuristics generates synthetic population powered by Artificial Intelligence which replicate the human population. Simulate real world events before they even occur.
Heuristics generates synthetic population powered by Artificial Intelligence which replicate the human population. Simulate real world events before they even occur.
Heuristics generates synthetic population powered by Artificial Intelligence which replicate the human population. Simulate real world events before they even occur.
Synthetic Intelligence.
Real-World Consequence.
Synthetic Intelligence.
Real-World Consequence.
Heuristics AI is a simulation engine that simulates and tests your decisions in a synthetic environment using AI generated agentic replicas of the human population at scale. Configure different variables, conterfactuals, scenarios, decisions across demographics, psychographics and more to preview the outcome of your decision before it even happens.
Heuristics AI is a simulation engine that simulates and tests your decisions in a synthetic environment using AI generated agentic replicas of the human population at scale. Configure different variables, conterfactuals, scenarios, decisions across demographics, psychographics and more to preview the outcome of your decision before it even happens.
Preview Every Possible Outcome.
Preview Every Possible Outcome.
MODELED POPULATIONS
MODELED POPULATIONS
Simulate scenarios using layered psychographic and demographic profiles.These synthetic agents simulate real people so you can test reactions at individual and societal scale.
Simulate scenarios using layered psychographic and demographic profiles.These synthetic agents simulate real people so you can test reactions at individual and societal scale.
BEHAVIORAL SIGNALS
BEHAVIORAL SIGNALS
Track behavioral patterns across populations in real time. Heuristics engine packages the data so you can extract real signals from synthetic worlds powered by cutting edge AI simulation engine.
Track behavioral patterns across populations in real time. Heuristics engine packages the data so you can extract real signals from synthetic worlds powered by cutting edge AI simulation engine.
HYPOTHETICAL SCENARIOS
HYPOTHETICAL SCENARIOS
Simulate hypothetical scenarios and counterfactuals in seconds.
From pricing shifts to geopolitical decisions, Heuristics renders cascading human responses before reality has a chance to.
Simulate hypothetical scenarios and counterfactuals in seconds.
From pricing shifts to geopolitical decisions, Heuristics renders cascading human responses before reality has a chance to.
Welcome to The Future of Data & Decision Making.
Harness synthetic intelligence to simulate human response, generate insight, and turn decisions into calculated foresight.
Welcome to The Future of Data & Decision Making.
Harness synthetic intelligence to simulate human response, generate insight, and turn decisions into calculated foresight.
Welcome To The Future of Data & Decision Making
Harness synthetic intelligence to simulate human response, generate insight, and turn decisions into calculated foresight.
Welcome To The Future of Data & Decision Making
Harness synthetic intelligence to simulate human response, generate insight, and turn decisions into calculated foresight.
Generate personas across demographics, psychographics, context, variables and more to recreate any population, group or geography in a synthetic environment in moments.
Generate personas across demographics, psychographics, context, variables and more to recreate any population, group or geography in a synthetic environment in moments.
Generate personas across demographics, psychographics, context, variables and more to recreate any population, group or geography in a synthetic environment in moments.
Congifure world with hypothetical scenarios, information and stories to measure the impact of events that haven't happened yet.
Congifure world with hypothetical scenarios, information and stories to measure the impact of events that haven't happened yet.
Congifure world with hypothetical scenarios, information and stories to measure the impact of events that haven't happened yet.
Compress 3 months of fieldwork into 30 seconds, with higher accuracy than any survey, poll or focus group at a fraction of cost and time.
Compress 3 months of fieldwork into 30 seconds, with higher accuracy than any survey, poll or focus group at a fraction of cost and time.
Engineered for visionaries, innovators, and leaders. Heuristics AI powers large-scale behavioral models to predict reactions to your boldest choices. From market entries to strategic shifts.
Engineered for visionaries, innovators, and leaders. Heuristics AI powers large-scale behavioral models to predict reactions to your boldest choices. From market entries to strategic shifts.
Engineered for visionaries, innovators, and leaders. Heuristics AI powers large-scale behavioral models to predict reactions to your boldest choices. From market entries to strategic shifts.
Simulate the reactions to your decisions in a synthetic environment which is fast, cost effective and safe. With increasing number of personas, the variance decreases until the convergence occurs between real outcomes and simulated outcomes.
Simulate the reactions to your decisions in a synthetic environment which is fast, cost effective and safe. With increasing number of personas, the variance decreases until the convergence occurs between real outcomes and simulated outcomes.
Simulate the reactions to your decisions in a synthetic environment which is fast, cost effective and safe. With increasing number of personas, the variance decreases until the convergence occurs between real outcomes and simulated outcomes.
Powered by synthetic data generated by artificial intelligence. This is how you make decisions in the future.
Powered by synthetic data generated by artificial intelligence. This is how you make decisions in the future.
Inside The Heuristics Engine
Inside The Heuristics Engine
Inside The Heuristics Engine
Sentry
The Simulation Engine
Run high-resolution simulations across dynamic AI generated synthetic populations that are replicas of the human population layered with different demographics, psychographics, variables and schemas. Sentry allows you to input a real-world event and generate realistic behavioral outcomes from thousands or millions of AI personas.
Sentry
The Simulation Engine
Run high-resolution simulations across dynamic AI generated synthetic populations that are replicas of the human population layered with different demographics, psychographics, variables and schemas. Sentry allows you to input a real-world event and generate realistic behavioral outcomes from thousands or millions of AI personas.
Sentry
The Simulation Engine
Run high-resolution simulations across dynamic AI generated synthetic populations that are replicas of the human population layered with different demographics, psychographics, variables and schemas. Sentry allows you to input a real-world event and generate realistic behavioral outcomes from thousands or millions of AI personas.
Axiom
Synthetic Data & Insights Layer
Axiom transforms simulation outputs into structured datasets and insight packages — ready for use in product testing, academic modeling, or even fine-tuning LLMs. Access behavior curves, sentiment trends, or full synthetic datasets tailored to your decision context.
Axiom
Synthetic Data & Insights Layer
Axiom transforms simulation outputs into structured datasets and insight packages — ready for use in product testing, academic modeling, or even fine-tuning LLMs. Access behavior curves, sentiment trends, or full synthetic datasets tailored to your decision context.
Axiom
Synthetic Data & Insights Layer
Axiom transforms simulation outputs into structured datasets and insight packages — ready for use in product testing, academic modeling, or even fine-tuning LLMs. Access behavior curves, sentiment trends, or full synthetic datasets tailored to your decision context.
Frequently Asked Questions.
What exactly does Heuristics AI do?
Heuristics AI simulates how different types of users would react to your decision even before you make it. Upload a brief or concept, and get back detailed feedback, behavior predictions, and simulated outcomes from AI-powered personas. It’s like running user research in 30 seconds.
How is this different from surveys?
Surveys give you guesses with human bias and is very expensive and time inefficient. Heuristics AI gives you simulated users with goals, context and memory, who behave as if they were real people. It’s behavioral simulation at scale at one tenths of the cost and time.
How accurate is this?
We're trying to replicate the human population at scale and simulate them in a synthetic environment. The data that we use is high quality data and we're aiming towards >99% accuracy. With the higher number in sample sizes, the convergence between real and synthetic might be struck.
Can I create my own personas?
Yes. You can define your own (name, age, background, goals, etc.) or use our pre-made ones (founder, investor, PM, skeptic, enthusiast, etc.). You’ll be able to save and reuse personas too.
How to use this?
You can contact us and book a demo . We'll help you get started.
What exactly does Heuristics AI do?
Heuristics AI simulates how different types of users would react to your decision even before you make it. Upload a brief or concept, and get back detailed feedback, behavior predictions, and simulated outcomes from AI-powered personas. It’s like running user research in 30 seconds.
How is this different from surveys?
Surveys give you guesses with human bias and is very expensive and time inefficient. Heuristics AI gives you simulated users with goals, context and memory, who behave as if they were real people. It’s behavioral simulation at scale at one tenths of the cost and time.
How accurate is this?
We're trying to replicate the human population at scale and simulate them in a synthetic environment. The data that we use is high quality data and we're aiming towards >99% accuracy. With the higher number in sample sizes, the convergence between real and synthetic might be struck.
Can I create my own personas?
Yes. You can define your own (name, age, background, goals, etc.) or use our pre-made ones (founder, investor, PM, skeptic, enthusiast, etc.). You’ll be able to save and reuse personas too.
How to use this?
You can contact us and book a demo . We'll help you get started.
What exactly does Heuristics AI do?
Heuristics AI simulates how different types of users would react to your decision even before you make it. Upload a brief or concept, and get back detailed feedback, behavior predictions, and simulated outcomes from AI-powered personas. It’s like running user research in 30 seconds.
How is this different from surveys?
Surveys give you guesses with human bias and is very expensive and time inefficient. Heuristics AI gives you simulated users with goals, context and memory, who behave as if they were real people. It’s behavioral simulation at scale at one tenths of the cost and time.
How accurate is this?
We're trying to replicate the human population at scale and simulate them in a synthetic environment. The data that we use is high quality data and we're aiming towards >99% accuracy. With the higher number in sample sizes, the convergence between real and synthetic might be struck.
Can I create my own personas?
Yes. You can define your own (name, age, background, goals, etc.) or use our pre-made ones (founder, investor, PM, skeptic, enthusiast, etc.). You’ll be able to save and reuse personas too.
How to use this?
You can contact us and book a demo . We'll help you get started.
Ready to Make Better Decisions?
Ready to Make Better Decisions?
Welcome to the future!